Out with the old and in with the new, as the saying goes. For small businesses, a new year means a time to reflect and to set new goals. This is especially important for new businesses, on both a professional and personal level. If your business isn’t meeting your personal goals, you might find it difficult to stay motivated.
In addition to keeping goals realistic and specific, here are 5 tips for the New Year:
1. Learn to delegate and to say no when the workload becomes too much. It’s easy to take on too much at once, especially as a small business owner, but it’s important to learn when enough is enough to avoid burning out.
2. Making a business plan shouldn’t stop after the final draft has been accepted. By holding frequent business plan meetings, you’ll be able to make any changes to the plan as new developments occur, so you can focus your time and energy on the best strategies.
3. In a similar vein, be sure to scrap anything that isn’t working. It’s easy to fall into the trap of trying to make the unworkable workable. This can be a waste of time and energy, so don’t be afraid to let things go.
4. Promote your business often and consistently. Promotion gains new clients, so get your message out there as much as possible. Only promote what fit your business’ values to avoid mixed messages.
5. A great promotional tool is joining a business organization or networking group, such as your local Chamber of Commerce. Networking face to face a significant way to spark new ideas, learn business tips, and make contacts.
A new year means new challenges, but setting goals can help relieve some of the stress. Don’t forget to include personal goals and take care of yourself as well.
Article by: Christa Falconer, Interim Frontline Coordinator
The Peterborough Business Exchange, or PBX, as it is affectionately known, was launched in January 2014. As we’ve travelled around the city and county in the last 2 years, we have seen our attendance numbers double. We’ve created more value for our members, and opened the door for connections and business building for the Peterborough and area business community.
Is networking still relevant?
Professional networking opportunities are clearly as important as ever, even in the ‘age of the internet’, where you may be forgiven for assuming that face-to-face networking is becoming obsolete. Smart professionals and entrepreneurs are leveraging the unique power of in-person conversations, using nuances of tone and body language to ease communication and increase understanding. They are then aligning their social media platforms to complement and support their efforts. They continue to build a meaningful relationship after a brief meeting in a group setting, or even introducing themselves online before a personal meeting. There is an old proverb that says, ‘One hand washes the other’. It continues, ‘and both wash the face’. Your personal networking and your social networking efforts each require an investment of time and energy. Used together, they can have a big impact on your business success.
PBX marks the spot
Mark your calendar for the next PBX on January 5th. Come and meet our partners and their clients for a mini Entrepreneur Expo, with Community Futures, Innovation Cluster and Fast Start, and Peterborough Economic Development. The event runs 4pm to 6pm at Market Hall.
Register now for PBX January 5th, 2016.
Article by: Karen August, Manager of Membership Services