Workshop 1B: The Psychology of the Sale
#BizSummit2020
#BizSummit2020
9:00 am - 10:15 am
A discussion on how to close the sale and understanding consumer behaviour. Participants of this session will hear from an Associate Professor from the Trent School of Business to offer insight into the mind of the consumer. Is there a better way to merchandise in-store and online to achieve maximum results? Is there value in the story behind the business?
The Psychology of the Sale:
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1
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What were your three takeaways from this session?
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2
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How will you apply what you learned to your business?
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3
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Who is your ideal consumer and has that changed over the course of time?
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