PETERBOROUGH (ON) CHAMBER OF COMMERCE | PETERBOROUGH, ON
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Workshop 1B: The Psychology of the Sale
​#BizSummit2020
9:00 am - 10:15 am
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A discussion on how to close the sale and understanding consumer behaviour. ​ ​Participants of this session will hear from an Associate Professor from the Trent School of Business to offer insight into the mind of the consumer. Is there a better way to merchandise in-store and online to achieve maximum results? Is there value in the story behind the business?
Ayman El-Amir, Associate Professor, Trent University
Edward Henry, Edward Henry Company
Neil Morton, StudioPTBO

The Psychology of the Sale: 
1
What were your three takeaways from this session?
2
How will you apply what you learned to your business?
3
Who is your ideal consumer and has that changed over the course of time?
Agenda
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175 George Street North, Peterborough, ON, K9J 3G6
Phone: (705) 748-9771  |  (705) 743-2331  
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  • COVID-19
    • Financial Support Programs
    • Business Resources for Recovery
    • Government Responses
    • Workplace Guidelines
    • Wellness Support
    • Government Advocacy
  • What We Do
    • Influence
    • Profile
    • Knowledge
    • TeamPtbo
  • Find A Member
    • Online Directory
    • Printable Directory
  • Membership
    • Member Discounts
    • Promoting Your Business
    • Annual Report 2018
    • I'm Here Campaign
    • #lovelocalptbo campaign
    • Join Us
  • Events
    • Calendar
    • Power Hour 2021
    • Peterborough Business Excellence Awards
  • Advocacy
    • Voice of Business
    • Policy Report Card 2018
    • Municipal Business Platform
  • Connect With Your Chamber
    • Join Us
    • Board of Directors
    • Message from the Chair
    • Your Chamber Team
    • Blog
    • Social Media
    • Business Resources
    • Feedback >
      • Accessibility
    • Subscribe to e-Newsletter
  • #lovelocalptbo sponsors